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E-commerce and marketplaces in Russia
The number of online purchases is growing rapidly among Russians. This is not surprising: large marketplaces provide customers with low prices, reviews, a rating system, and convenient and fast delivery.
Marketplaces provide partners with large sales turnovers of goods. Very often they
undertake storage, marketing and logistics - these conditions are quite profitable for the
supplier, since large financial investments are required for promotion and delivery by
themselves.
Both domestic and foreign marketplaces are popular in Russia.
Below we consider the main marketplaces used for e-commerce in Russia, and their
advantages and disadvantages.
Marketplaces provide partners with large sales turnovers of goods. Very often they
undertake storage, marketing and logistics - these conditions are quite profitable for the
supplier, since large financial investments are required for promotion and delivery by
themselves.
Both domestic and foreign marketplaces are popular in Russia.
Below we consider the main marketplaces used for e-commerce in Russia, and their
advantages and disadvantages.
Service description
There are a huge number of large and small marketplaces on the Russian e-commerce market. Each of them has different requirements, their advantages and disadvantages, as well as features that may be convenient for some companies wishing to locate on these marketplaces and not at all suitable for others - all this is determined by the specifics of the products produced by the company and other factors.
If you need help in placing your brand on marketplaces, please contact our specialists – they will select the most optimal and effective platform for your business and help you to save time and, at the same time, expand sales.
Marketplaces are a powerful additional sales channel that helps accelerate the development and promotion of your business. Such platforms make it possible to launch a project from scratch without large investments, enter new markets, expand the reach of the audience, and get high-quality targeted traffic.
But you can get all the advantages only if you choose the right site for placement, knowing all its subtleties and features – this is exactly what our company can help you with.
Our main services:
- selection of a marketplace based on the type of your products and other factors;
- assistance and support in entering the marketplaces;
- consultation on any other issues.
If you need help in placing your brand on marketplaces, please contact our specialists – they will select the most optimal and effective platform for your business and help you to save time and, at the same time, expand sales.
Marketplaces are a powerful additional sales channel that helps accelerate the development and promotion of your business. Such platforms make it possible to launch a project from scratch without large investments, enter new markets, expand the reach of the audience, and get high-quality targeted traffic.
But you can get all the advantages only if you choose the right site for placement, knowing all its subtleties and features – this is exactly what our company can help you with.
Our main services:
- selection of a marketplace based on the type of your products and other factors;
- assistance and support in entering the marketplaces;
- consultation on any other issues.
Russian marketplaces:
Advantages
Disadvantages
- large audience reach
- developed delivery network
- built-in tools for promotion and analytics
- an extensive system of fulfillment
- mobile app for partners
- developed delivery network
- built-in tools for promotion and analytics
- an extensive system of fulfillment
- mobile app for partners
Wildberries
- high commissions
- strict requirements to partners
- complicated registration procedure
- punitive damages
- compulsory discounts and promotions
- strict requirements to partners
- complicated registration procedure
- punitive damages
- compulsory discounts and promotions
- Powerful traffic to target audiences
- simple and intuitive personal cabinet
- convenient product editing and price changing system
- quality tools for analytics
- API for uploading cards and accounting positions
- simple and intuitive personal cabinet
- convenient product editing and price changing system
- quality tools for analytics
- API for uploading cards and accounting positions
Ozon
- Payments to sellers are made twice a month
- high commission for some product categories (up to 40%)
- Long procedures for accepting and returning leftovers
- high commission for some product categories (up to 40%)
- Long procedures for accepting and returning leftovers
- comprehensive sales geography
- in-house logistics
- informative vendor page with
detailed reports on audience and key indicators
- support from a personal account manager
- brand advertising through effective
marketing tools
- no forced participation in promotions
- in-house logistics
- informative vendor page with
detailed reports on audience and key indicators
- support from a personal account manager
- brand advertising through effective
marketing tools
- no forced participation in promotions
Lamoda
- high commissions
- many requirements for partners
- complicated approval procedure
- strict photo moderation
- many requirements for partners
- complicated approval procedure
- strict photo moderation
- wide coverage of the target audience
- suitable for beginners and experienced sellers
- works on a system of fulfillment
- there are no limits in pricing and product policy
- advertising, marketing, logistics services
- relatively low commission for partners
- payment of funds twice a week
- suitable for beginners and experienced sellers
- works on a system of fulfillment
- there are no limits in pricing and product policy
- advertising, marketing, logistics services
- relatively low commission for partners
- payment of funds twice a week
Goods
- occasional delays in delivery
- the position of the online store
depends on the rating on the site
- problems with returns are the
responsibility of the seller
- the position of the online store
depends on the rating on the site
- problems with returns are the
responsibility of the seller
The success of marketplaces is obvious: they offer a solution which will be beneficial to all market participants - both buyers, who can buy different goods in one familiar place, and sellers, who gain access to an audience of many thousands, or even many millions, who are already ready to buy. The marketplaces themselves work on commission from sales, and they also make money on related services. It's a real win-win strategy where there are no losers.
Does it make sense to have your own online store? Or is it enough to cooperate with marketplaces? In fact, this choice depends only on you. Some people have enough sales from marketplaces, while others do not. Most likely, the best strategy today is not competition, but alliance. Try looking at marketplaces as an additional sales channel. Many sellers note unprecedented growth in revenue after entering marketplaces. If the subject of marketplaces interests your company, then at the very least you can put a small batch of goods up for sale and assess demand.
Does it make sense to have your own online store? Or is it enough to cooperate with marketplaces? In fact, this choice depends only on you. Some people have enough sales from marketplaces, while others do not. Most likely, the best strategy today is not competition, but alliance. Try looking at marketplaces as an additional sales channel. Many sellers note unprecedented growth in revenue after entering marketplaces. If the subject of marketplaces interests your company, then at the very least you can put a small batch of goods up for sale and assess demand.